Wednesday, November 17, 2010

Thanksgiving means giving back- The importance of Corporate Social Responsibility

As we get closer to the Holidays I wanted to talk about the importance of Corporate Social Responsibility. What is your company doing to give back to the community this holiday season?

"We make a living by what we get, but we make a life by what we give". ~Winston Churchill

Today my team and I volunteered at the Sacred Heart Community Center in San Jose :
http://archive.constantcontact.com/fs076/1102490454376/archive/1103730459949.html

Sacred Heart services 2000+ people on a daily basis with 100 daily volunteers providing food, education, clothing, adult classes, job services, etc...

We donated food, toys, over 60 volunteer hours , and a matched $600 Cisco donation for our volunteering. (Check out the photos below)

http://picasaweb.google.com/vijisriraman/SacredHeartAndBocceBall?authkey=Gv1sRgCPOryqqhobCreQ&feat=email#

One responsibility that all successful people have is to give back to their community. Those fortunate enough to rise to the ranks atop society must never forget where they came from or how they got to where they are today. It's our communities who shape who we are, and we owe it to our communities to give back to them.

Get your company brand out into the community, promote CSR, and the community will reward you with brand loyalty as an externality of doing the right thing. Help yourself, Help your community, do the right thing this Holiday season.

Happy Holidays,

Karl Laughton

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